OPERA NEWS is consistent in its delivery of an audience with significant assets, tremendous income levels and proven spending habits. The OPERA NEWS rate base of 100,000 is comprised of members of the Metropolitan Opera Guild and direct subscribers, and is split evenly between male and female readers, with an average age of 52 years and a median household income of $172,871.

OPERA NEWS consistently rises to the top of a competitive set in the 2009 Mendelsohn Affluent Survey*. The following are just a few interesting facts about the OPERA NEWS audience:

OPERA NEWS readers are:

• 3 times as likely as the average affluent to have a household income of $250,000+ and be between the ages of 25 and 49.
• 8 times as likely to have a household income of $250,000+ and total financial accounts, including liquid assets, of $3 million+.
• 33 times more likely to attend 5+ operas per year.
• 8 times more likely to attend 4+ classical music concerts per year.
• 5 times more likely to spend $1,000+ on music and video in the past year.
• 5 times as likely to travel on 11+ foreign commercial airline round trips in a year.
• 2.5 times as likely to stay at five-star accommodations when traveling.
• 3.4 times as likely to spend $15,000+ on fine jewelry.
• 5.5 times as likely to spend $15,000+ on fine watches.

*Source: 2009 MMR Survey, Prototype, Heads of House $100,000+; competitive set includes: The Atlantic, Conde Nast Traveler, Departures, Fortune, New York Magazine, New Yorker, OPERA NEWS, Robb Report, Town & Country, Travel + Leisure, Vanity Fair, Wine Spectator.

To learn how you can maximize your exposure to this unique and passionate audience, please contact the advertising department.