The Metropolitan Opera’s Saturday Matinee Radio Broadcasts are the longest-running continuous classical music program in American radio history. Since 1931, there have been over 1,630 Metropolitan Opera broadcasts of more than 173 different operas, and our series has won more than 60 awards, including nine George Foster Peabody Awards, radio’s top honor. The Met radio broadcasts are now heard over The Toll Brothers–Metropolitan Opera International Radio Network.
The first Metropolitan Opera broadcast was Hansel and Gretel on Christmas Day, 1931. After an initial series of corporate sponsors—American Tobacco, Listerine and RCA—the Met was left to fund the next few seasons without sponsorship. In 1940, Texaco stepped in to underwrite the cost of the program. For the next 64 years Texaco (later ChevronTexaco) provided financial stability for the broadcasts.
Since 2004, the Met has relied on two major sources of funding for the Saturday afternoon radio broadcasts: Toll Brothers and a special Broadcast Campaign Fund that was raised by the late Beverly Sills when Texaco, after 64 years of sponsorship, dropped its funding. The Broadcast Campaign Fund, which included major gifts from The Annenberg Foundation and the Vincent A. Stabile Foundation, will run out in 2015. We need to rebuild this fund and we are appealing to everyone for help.
Please show your support by making a gift today and being as generous as you can. Every gift will make a difference. Thank you!
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The 2012–13 Metropolitan Opera Broadcast season is sponsored by Toll Brothers, America's luxury home builder®, with generous long-term support from The Annenberg Foundation, The Neubauer Family Foundation, the Vincent A. Stabile Endowment for Broadcast Media, and contributions from listeners worldwide.